In the financial
market, investor are considered as rational. They have knowledge and
information about for financial market. But still they have not same output so
that investor can be divided into high and low risk tolerance because higher
the risk higher the return. Prior researcher identifies some Personality traits
and psychological biases shows. This study aim to identify the high/ low
financial risk tolerance associated with each big five which are Extraversion,
Agreeableness, Conscientiousness, neuroticism and Openness to experience. This
study also checks the Psychological biases which is significant with these five
personality traits. We circulated 150 questionnaires among the investors
trading in Pakistan stock exchange in which 120 questionnaires are received
back for 2018. The multiple results finding show the positive relationship
between Conscientiousness, neuroticism and Openness are found in our study.
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